Websites have become more important than ever for selling meet goat and Boer goat breeding stock. In the past people were successful selling breeding stock by networking with others at shows and educational seminars, but today most people have access to the internet. They use the internet to find things they would like to buy and to research things they would like to learn about. Many potential buyers don’t go to shows and seminars any more because it is easier for them to do their learning, their networking, and their shopping on line.

Many meat goat producers sell goat meat directly to the consumers via the internet. To sell meat directly to a consumer the animals must be slaughtered in a United Sates Department of Agriculture (USDA) inspected plant. Federal inspectors (veterinarians) must be present all the while animals are being slaughtered and while the meat is being processed. The cost of these inspectors is paid by the processing plant. This makes the slaughtering of sheep or goats in USDA inspected plants, on a small scale, very expensive (about $2.00 per pound of meat.) There are markets for certified organic goat meat and natural grass fed goat meat. These products are being sold to health food stores, restaurants, and directly to consumers often using the internet.

The key to successful marketing with websites is search engine optimization (SEO). SEO is very important, very controversial, and much has been written about it. Few people know for sure what works, because the ones who have been successful aren’t telling anyone their secrets and neither are the search engines. If  “meat goat” is typed into a major search engine such as Google, Bing, or Yahoo, about 650,000 websites that relate to meat goats will be found. If a good job on search engine optimization is done and a site gets into the top 1/10th of 1% of those found it could still be number 600 on the list. Trust me nobody is going to get to or find website number 600. If one types anything pertaining to meat goats or Boer goats into one of the major search engines there is one website that will always be in the top ten. That web site is http://www.boergoats.com, owned by Keith Smith. Boergoats.com builds, optimizes, and hosts meat goat web sites for others. If you are looking for someone to do that for you, we highly recommend using them. We build this website and also the North Arkansas Meat Goat Association site (http://www.arkansasmeatgoat.com,) but boergoats.com does the hosting and some of the search engine optimization for both sites. 

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